If you watched the video in my last post (Perceptual Blindness)---did you spot the gorilla?
Believe it or not, in the original research conducted by Daniel Simons and Christopher Chabris, roughly half the audience missed the gorilla!
“Inattentional blindness is the failure to notice a fully-visible but unexpected object when you are focusing attention on something else.”
Daniel Simons and Christopher Chabris have recently published their insights and findings related to inattentional blindness (also called perceptual blindness) in their book The Invisible Gorilla.
What does the study prove? That we often see only what we choose to see. And the testimony of witnesses may not always be reliable (understatement!). And that learning designers need to keep their content design simple, uncluttered, and focused. Especially if the resource is likely to be viewed only once.
