Wednesday 15 June 2011

Modest, Humble, Unobtrusive Design

“Good design is as little design as possible.” Dieter Rams


That’s the part many of us often get wrong.  As a designer, I always keep a list of Dieter Ram’s Principles of Good Design  with me to ponder over whenever I need direction. Inksie came up with a 10-part series on each of these principles, with some very useful insights from different writers and illustrators.


For more insights on design, I’m still trying to get my hands on Paul Rand’s book Design, Form and Chaos, now considered something of a classic.  

     ‘When form predominates, meaning is blunted;
       When content predominates, interest flags;
       Genius comes in when both of these fuse.”  Paul Rand

No comments: